Welcome to Genuine Origin
Genuine Origin connects roasters of all sizes with the green coffee that’s right for them.
Every roaster, not just the massive ones, can experience direct coffee buying and a tailored level of service with Genuine Origin’s transparent pricing and freshness guarantee. We have no contracts, no minimums, and no storage fees. Plus, shipping is totally FREE on all orders in the continental US!
By partnering with us, specialty roasters can be a part of our efforts to simplify what has for too long been a stunningly complex supply chain. In doing so, we can help stabilize pricing for growers, supporting them to run more profitable, predictable, and sustainable businesses.
We’re also leveraging our team of trained technicians and agronomists, global network, and community ties to ensure farmers are connected to the information they need — from business management tactics to agricultural best practices — as they face challenges they never have before.
As the impacts of global warming are felt, in very real ways, by coffee farmers who face new types of plant disease and weather patterns brought on by warmer temperatures, their already demanding profession is becoming increasingly more so. Which will make fewer of them inclined to continue. That’s what makes Genuine Origin’s bridge from roots to roaster so critical.
Genuine Origin is a better way to supply specialty coffee, bringing together Volcafe’s 150 years of experience in importing and exporting coffee with the accessibility of e-commerce today. Our approach to supplying wholesale green coffee is rooted in the Volcafe Way. This sustainable sourcing strategy combines a farmer support network with data-driven technical assistance to set up our partner producers for success in the long term.
Coffee from Genuine Origin doesn’t only come at a fair price for the farmers — it’s consistently reliable because we work with them in the fields year-round to improve quality and profitability for future generations.
Genuine Origin is an experience-informed, business-firm but heart-led effort to ensure that specialty coffee continues to exist. As a result, the producers and communities that have for generations depended on growing coffee can not only continue to do so but do it with more resources, security, and confidence.
Roasters are essential educators, passing on their knowledge of beans and farms and flavor profiles to enable coffee shops, baristas, and consumers to understand what they’re tasting and paying for. In return, roasters don’t just buy wholesale green coffee; they become part of the bigger and increasingly better picture. They have access to the best beans with each harvest, set apart by hundreds of Genuine Origin’s cuppers and Q-graders at origin.
Prioritizing coffee farming as a genuinely sustainable business is at the heart of our coffee offering. It’s reflected in the level of coffee quality we bring to coffee roasters. Explore our specialty coffee portfolio now, or talk to one of our regional sales representatives about samples and tailoring a green coffee solution for your coffee business today.
We’re also on Instagram, Twitter, Facebook, and YouTube for updates on what’s going on at origin and warehouse stock levels, so you’re always in the know about the status of your green coffee.
Editor’s Note: This article was originally published on October 10, 2016, and was most recently updated in August 2021.
